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Store Design, Graphics, Seminars
Branding, Graphics & Web
Branding, Graphics & Web
Merchandising Like the Big Guys
is a survey course of how the and why the major retailers merchandise the way they do. The stores discussed utilize my experience working with Target, Macy’s and Disney. The seminar hand out is shown here.
The Psychology of Shopping
Knowing what customers are thinking when they shop, can increase sales exponecially. The first and last impressions customer’s have are especially important as it will make the difference between customer’s recommending, or not recommending your store to their friends. And word of mouth is your most important marketing tool. Every merchandising decision must be made with the customer’s point-of-view in mind.
What We Can Learn from Theme Park Retail
This talk gets the creative wheels turning by seeing examples of 20 great themed stores. The Power Point presentation is exhaustive, and includes stores from all over the world.
One Handed Shopping
Customer psychology is the focus here. Big picture retail concepts are covered, but in a new, insightful, and entertaining way. “One-handed shopping” refers to customers being able to shop a store with one hand, and how to merchandise accordingly.
3 Simple Rules to Great Displays
There are basic building blocks used by all professional display people. This class teaches these rules, and shows that display does not require artistic ability.
Good Design is Good Business
This seminar will demystify store design and graphic design. Smart design choices makes stores stand out from their competitors, and increase sales through merchandising and signage. Learn how to elevate a customer’s interest in your store, and how to guide their shopping experience once they’re inside.Whether doing postcard layout or remodeling a store, there’s a professional way to do it.Smart decisions can be made with the information provided here.
Seminars include sophisticated Power Point presentations and detailed hand outs.
I’m Tom Crossman. I’m a renaissance man; a creative who can handle every aspect of a big project; the big idea, presentations, design development, and execution. I’m very hands-on, but also work with talented freelancers.
I grew up in shadow of Disneyland. It was my first design school. It taught me master planning, traffic flow, architecture, graphic design, and most importantly, the language of fun.
My retail career encompassed sales, buying and store management. My move to the creative realm started with a freelance display position at FAO Schwarz. One thing led to another; I climbed the corporate ladder, and after 4 rungs, became the VP Creative Director at FAO Schwarz. After 10 years, I was recruited to be a Marketing VP at Toys’R’Us.
Good design is good business, and I’m the rare creative with a business perspective.
We discover your message. We weed out what’s most important to your audience to determine what will ultimately make your business successful. We convert your idea into a real, tangible, visual message. We get to know you. We invite you to lay out your ideas, notes, and napkin scribbles on the table. We research your industry, mission, target market, corporate (or non-corporate) culture, competitive advantage, values, strengths, weaknesses, challenges, and goals. And I’ll understand the design direction in your business category. For instance, the dental industry has a very different flavor from the retail business.
The idea, or concept, is 90% of a design project. Projects vary, but typically we’ll propose multiple concepts; 2 or 3 for a store, and up to 10 on a logo project. And the concepts presentations are executed in very tangible presentations, so you can understand the idea completely. Your feedback then directs us on how to continue, and I’ll come back with updated concepts or new ideas
Deliverables vary based on the type of project. 5 – 25 working drawings may be required on a store design project. On a graphics project, final artwork in various formats is needed, or a style guide needs to be created.
We work with Big Companies and Innovative Entrepreneurs!
We frequently work with start ups, providing store and interior design, corporate identity, and websites. We also work with very established companies on many different types of projects.