Let us be part of your success story. We’re a boutique design firm specializing in store design and graphics. We have a top-notch creative group, but also have former VPs from Fortune 500 companies. Having a group with business experience is rare for a design firm. And it’s our competitive advantage. Our work will give you the right return on investment.
Our Capabilities Include
Store Design & Visual
Dollywood Attraction Store
Branding, Graphics & Web
Seminars include sophisticated Power Point presentations, detailed hand outs, and all talks are customized for the specific audience. Some recent seminars include:
Merchandising Like the Big Guys
is a survey course of how the and why the major retailers merchandise the way they do. The stores discussed utilize my experience working with Target, Macy’s and Disney.
The seminar hand out is shown here.
What We Can Learn from Theme Park Retail
This talk gets the creative wheels turning by seeing examples of 20 great themed stores. The Power Point presentation is exhaustive, and includes stores from all over the world.
One Handed Shopping
Customer psychology is the focus here. Big picture retail concepts are covered, but in a new, insightful, and entertaining way. “One-handed shopping” refers to customers being able to shop a store with one hand, and how to merchandise accordingly.
3 Simple Rules to Great Displays
There are basic building blocks used by all professional display people. This class teaches these rules, and shows that display does not require artistic ability.
I’m Tom Crossman. I’m a renaissance man; a creative who can handle every aspect of a big project; the big idea, presentations, design development, and execution. I’m very hands-on, but also work with talented freelancers when I need more bandwidth.
I grew up in shadow of Disneyland. It was my first design school. It taught me master planning, traffic flow, architecture, graphic design, and most importantly, the language of fun.
Regardless of what is required or when, I’ll deliver every point on every proposal. I graduated college with a degree in Theater Design. My retail career encompassed sales, buying and store management. My move to the creative realm started with a freelance display position at FAO Schwarz. One thing led to another; I climbed the corporate ladder, and after 4 rungs, became the VP Creative Director at FAO Schwarz. After 10 years, I was recruited to be a Marketing VP at Toys’R’Us.
Today I design for the big guys and the little guys, on projects both large and small. My most prominent clients include Macy’s, Dollywood theme park, Legoland, major film studios, and the City of New York.
Clients hire me not just for my design skills, but also because I understand business. I’m an expert in my field, and enjoy speaking at trade shows, writing columns for trade magazines, and training retail management.
Good design is good business,and I’m the rare creative with a business perspective. All our projects follow the same trajectory:
We discover your message. We weed out what’s most important to your audience to determine what will ultimately make your business successful. We convert your idea into a real, tangible, visual message. We get to know you. We invite you to lay out your ideas, notes, and napkin scribbles on the table. We research your industry, mission, target market, corporate (or non-corporate) culture, competitive advantage, values, strengths, weaknesses, challenges, and goals. And I’ll understand the design direction in your business category. For instance, the dental industry has a very different flavor from the retail business.
The idea, or concept, is 90% of a design project. Projects vary, but typically we’ll propose multiple concepts; 2 or 3 for a store, and up to 10 on a logo project. And the concepts presentations are executed in very tangible presentations, so you can understand the idea completely. Your feedback then directs us on how to continue, and I’ll come back with updated concepts or new ideas
Deliverables vary based on the type of project. 5 – 25 working drawings may be required on a store design project. On a graphics project, final artwork in various formats is needed, or a style guide needs to be created.
We work with Big Companies and Innovative Entrepreneurs!
We frequently work with start ups, providing corporate identity, interior design, and websites. We also work with very established companies on many different types of projects.