We discover your message. We weed out what’s most important to your audience to determine what will ultimately make your business successful. We convert your idea into a real, tangible, visual message. We get to know you. We invite you to lay out your ideas, notes, and napkin scribbles on the table. We research your industry, mission, target market, corporate (or non-corporate) culture, competitive advantage, values, strengths, weaknesses, challenges, and goals. And I’ll understand the design direction in your business category. For instance, the dental industry has a very different flavor from the retail business.